Fellow Trial Lawyers
and Courtroom Advocates...
Become One of the
Lawyers Your Courthouse Has Ever Seen?
"You won't believe how
much FASTER your trial skills will develop once you start capturing
the lessons you learn in the courtroom, and I'm going to show you
exactly how, step-by-step."
Editor, Trial Tips
Wednesday, 8:45 A.M.
Do you know why you won your last trial? (Or why you didn't?)
How serious are you about improving your trial skills? Regardless
of the outcome of your trial, do you look for areas to improve upon?
Do you critique your courtroom performance, analyzing why you won or
lost? Do you capture those lessons, so that you'll never make the
same mistakes again?
Do you ask yourself, “What did I learn from this trial?” “What
worked exceptionally well?” or “What could I have done differently?”
Most lawyers will never ask those questions. They try the same
case over and over again, making the same mistakes in their 10th
trial that they made in their first trial. They never take the
time to learn from their trial experiences or develop a plan for
improving their courtroom skills.
But not you...
You set yourself
apart from the rest of the pack by capturing the lessons you learn
during trial. You know exactly what lessons you've learned in
every case you've ever tried. You've charted your progress, and
have a permanent record to illustrate to everyone how much you've grown
as a courtroom advocate. And although you've made a few mistakes in
the courtroom, you've never made the same mistake twice.
What Do Other Lawyers
Say About You Behind Your Back?
Do they respect your trial skills? Do they say you’re one of the best
trial lawyers in town? Do they say that you’re afraid to go to
trial? That you reduce your settlement offers once you look into the
whites of the jurors’ eyes? Do they think that your trial skills are well
developed? Or that you have potential, but your skills still need
polishing? Do they say that you know your way around the courtroom,
or that you're still guessing about what works and what doesn't?
Stop GUESSING About
What Works and What Doesn't
take care to observe what you learn and what errors you make in every trial, you will
improve exponentially faster than other attorneys who have tried the same
number of cases. This discipline will ensure that you become an attorney
with 30 years of experience, rather than an attorney with
one experience for 30 years.
I had 30 verdicts under my belt before I wrote down even a single lesson from any of them.
Over the next 90 trials, I wrote down a single lesson or two
from the trial, but it was usually in a winding, "stream of
consciousness," narrative form. What I needed was something that would help me analyze each section of my trial to help determine
what was working and what wasn't working.
Are You FINALLY
Ready to SKYROCKET Your Trial Skills?
I looked all over
the internet and in every bookstore imaginable to
find a journal specifically designed for trial lawyers. Something classically styled
that you'd be proud to display on your shelf. Something that would represent the
quality of your courtroom career, something you would be proud to pass on to
your kids or
to the next generation
I looked everywhere, but I couldn’t
That’s why I created
The Trial Notebook: Lessons Learned from the Courtroom.
The Trial Notebook contains sections for capturing the lessons
from every portion of your
trial (here's a sample from one of
my trials), and more than 200 questions you can ask yourself while evaluating
your courtroom performance.
Simply Your Board
When you apply for Board Certification in the future, you'll have
all of the information you'll need right at your fingertips.
In The Trial Notebook,
you've got room to write down details for 100 trials.
With every trial, you'll capture the names
the plaintiff, plaintiff's counsel, the defendant, defense counsel,
and the judge. You'll have instant access to case numbers, trial dates, the charges or complaint, a brief summary of your
cases, and your verdicts.
Stop Struggling to
Develop Your Trial Skills
Just imagine how much BETTER
your trial skills will be when you capture the hard-earned
lessons you learn during each trial. Take it from me, your trial
skills will dramatically improve once you start writing down
all of the things that happened during trial. I know you
will realize the same benefits that I have.
Are You as Good as You
Think You Are?
You won't know until you start
evaluating your courtroom performances. You'll never meet a lawyer who's tried a "perfect trial." Experienced trial lawyers recognize
that they usually try three cases: the case they intend
to present, the case they do present, and the case
they wish they'd presented.
You're paying a staggering price for every
lesson you learn during trial. The Trial Notebook will
help you secure those valuable lessons from every portion of your trial.
Not only will you recognize what was the most important lesson you learned during trial,
you'll also discover what trial skills you'll want to target for improvement in
your next trial.
You'll supercharge your
trial skills once you develop the habit of analyzing the lessons
you learned, highlights, and the things you would do differently if you could try the case again.
"At no other time is a trial lawyer more exposed and raw than when the jury steps into the deliberation room. It's at this point when the weaknesses of your performance become clear, from 'I should have done this...' to 'I should have done that...' Without capturing these moments and ideas there is no way to truly evaluate your performance as a trial attorney. The Trial Notebook has helped me tremendously in improving many aspects of my trial techniques because at no time are you more honest with yourself than when the jury is out. Invest the few minutes it takes to fill out the pages and watch your trial and advocacy skills improve as dramatically as mine have."
How Much Would
Improved Trial Skills Be Worth to You?
You're spending a small fortune
developing the skills of your trade. The average law student
graduates with $80,000 worth of debt... Trial advocacy programs
like NITA's "Trial Skills" program cost more than $2300... Even
run-of-the-mill trial advocacy books cost more than fifty bucks.
And that doesn't include the countless hours you spend preparing your cases for
trial. By the time you walk into the courtroom, you've
devoted a tremendous amount of time, money, and effort to the trial.
Don't let that investment vanish once the jury renders its verdict.
Now consider what improved trial skills
could be worth to you:
If you become more effective in trial, how
will that help your clients?
If you become known as the "go-to"
attorney in your firm, how will that improve your year-end bonus or
improve your chances of becoming a partner?
If you develop a
reputation in your legal community as a skilled trial lawyer, how will that change the settlement offers you receive?
In law school, you routinely spent $65.00, $89.75,
even $125.95 on a single law book. And you
any of them since you graduated, have you? Usually, they
were useless after
a single semester, weren't they? Even many of the expensive books
you use in
your practice ($250 for a set of statute books?!?) have a lifespan of only a year or two before they
need to be updated or discarded.
But not The Trial Notebook.
You will use this book your entire career.
This won't be a book that just looks good on your bookshelf, either.
You'll take it with you to every trial, regularly
examining it to review the lessons you've learned and apply those lessons
to your next trial.
I've had colleagues tell me I
should charge "law school" book prices for this book. They
said that they'd gladly pay $75, $100, even $200 to get their hands on a
resource like this that would improve their trial skills.
But, I didn't want this book to be
available only to lawyers with years of experience or six-figure
incomes. I remember what it's like to be fresh out of law
school and barely making ends meet.
I wanted prosecutors, public defenders, legal aid lawyers, and law
school interns to be able to afford a copy, because the earlier in
your career you start using The Trial Notebook,
the faster your trial skills will develop, the better a trial lawyer
you will become, and the more you will contribute to our judicial
That's why I'm offering The
Trial Notebook for only $30.00 USD. That's
less than the average lawyer's Friday night bar tab or your weekly
Starbucks bill. And, to encourage you to make the investment for
everyone in your office, you can get an even larger discount when you
order larger quantities. Order 20 or more, and you'll save 25% off
the regular price. Order 50 or more, and you'll save 33%. Honestly, I know I could get more
for The Trial Notebook, but I want this to be an irresistible offer.
That's why you also get:
Six months to test-drive
The Trial Notebook, risk free!
I'm 100% confident that The Trial Notebook
will help you capture the lessons you
learn during trial, gather all of the
information you need for Board Certification,
and help you develop a foundation of trial skills
for any reason you're not fully satisfied with The
Trial Notebook, just return it within six months for a prompt refund of your purchase price.
You've got my word.
Trial Tips Newsletter
Post Office Box 2493 · Orlando ·
Florida · 32802-2493
Toll free: (888) 428-6783 · Web: